Welcome to a world influenced by Twitter. I'm sort of kidding, but people are busy and look for easy ways to absorb information. This helps explain the success of a service that requires thoughts be 140 characters or less.
Many business people write sentences of 40 words or more. Try to limit yourself to 35 words or less. Studies have shown that business people don't tolerate communications that go on and on.
The tendency is to skim. Readers pick out a few key words and assume the rest of what you had to say. This can be very dangerous to meaning. Think about it. You've done it. I have. And later been embarrassed when I discovered I responded inappropriately.
This posting averages nine words a sentence. Think of short sentences like the vegetables Mom insisted you eat. "Try it, you'll like it."
Al Portner's "The Assignment Desk, LLC" provides
creatives staffing for all your company's projects.
TAD offers an extensive stable of writers, photographers,
and graphic designers.
Visit TAD's website at:
www.theassignmentdesk.net
www.theassignmentdesk.net
----
Visit Al's columns on Public Policy at:
No comments:
Post a Comment